Mayda
Services
Brand identity Digital Design Motion Design
Sector
Creative Technology Culture Arts
Mayda’s name is derived from a mythical isle that mysteriously appeared on maps at various points throughout history. Many have searched for it but few have ever found it. The metaphor of stepping into the unknown to search a distant horizon for an intangible destination, is at the heart of Mayda’s creative process. Our identity builds on that metaphor and puts the perspective point of the horizon at the heart of the brand.
With the best talent, the brightest ideas and the newest technology, Mayda is always looking to tomorrow, propelling us to something just out of reach. We communicate this by expanding the central Y of the logo into a dynamic portal that leads us into the creative unknown. From energetic adverts to pioneering products, the portal adjusts and reconfigures to guide us through the unique creative destinations that the team arrive at.
